Inbound Trade Mission with Education Agents From South Korea and Taiwan

Why Korea and Taiwan?

South Korean student numbers are on a clear upward trajectory since international travel has resumed. After a high water mark of 12,560 students attending Languages Canada members’ programs in 2019, the Korean market bounced back to 6,500 students in 2022 and, according to the LC Q1 and Q2 2023 Quarterly Reports, South Korea is now the 3^rd largest source country for surveyed members. Languages Canada expects this trend to continue and reach even higher levels in 2024 and beyond.

Taiwan, meanwhile, now ranks as the 6^th largest source market for surveyed members for the first two quarters of 2023, showing one of the strongest growth rates among the top 20 LC member markets. In 2019, LC members welcomed a total of 3,262 Taiwanese students and our projections indicate that this mark should be reached once again by the end of this year.

According to Languages Canada’s long-time partner, education think tank BONARD, South Korea and Taiwan are the world’s 6^th and 14^th largest ELT markets, respectively. While Canada’s share in both markets is strong, we still have the opportunity to tap into our competitors’ piece of the pie. See graphs across.

On the study permit front, Q1/Q2 2023 IRCC data obtained by Languages Canada shows that approval rates for South Korean students sits at 96% and at 92% for Taiwanese students. With excellent study permit approval rates, and students from both markets eligible for eTAs when coming to Canada for 6 months or less, the ratio of applications resulting in actual enrollments for both markets is very high!

Why should you attend?

With Korean and Taiwanese agents, students, and their families looking to Canada for English, French, K-12 and postsecondary education, the sector must nurture its partner relationships, and nothing helps build more trust than hosting foreign partners here on Canadian soil. This high-impact event will allow you to showcase your institution's programs to a large delegation of Korea and Taiwan's top agents and generate more awareness of Canada's rich and diverse offer.

During the Languages Canada 2024 Inbound Trade Mission with Korean and Taiwanese Education Agencies in Victoria, you will have the opportunity to:

• Conduct B2B meetings and network with decision-makers from 30 high-quality, preselected Korean and Taiwanese agency representatives in an intimate, small-scale setting;
• Build market presence and brand awareness with key players in the industry;
• Take advantage of the beautiful event location to conduct valuable off-site networking with agents and other Canadian participants.
• Enjoy our prestigious event venue, the Fairmont Empress Hotel. Famed as Canada’s Castle on the Coast, the Fairmont Empress in Victoria is an award-winning B.C. hotel and National Historic Site dating back to 1908. With unparalleled views over the Inner Harbour, this historic hotel blends contemporary convenience with iconic luxury and classic British styling.
• Host the group of agents on your campus (available for members in Victoria and Vancouver as an add-on to the mission for additional cost of $1,500).

What's included?

• Recruitment, screening, and selection of 30 education agencies by LC’s trusted partner;
• Partial cost of flights from Korea or Taiwan to Canada for 30 agents; 
• Cost of hotel rooms for 4 nights for 30 agents while in Canada;
• World-renowned luxury resort event venue with WIFI included;
• 30 one-on-one meetings with agencies from Korea and Taiwan;
• All meals, refreshments, and networking receptions during the 2 days of B2Bs;
• Welcome reception in Victoria with the entire group;
• Complete event management, including B2B meeting scheduling;
• A participant handbook including detailed agency profiles; 
• Access to additional agent contacts from waitlist (if applicable).

Price does not include domestic airfare, accommodation for Canadian participants, or meals other than those served on the two days of B2Bs.

Special rates on Air Canada flights to Victoria and negotiated competitive rates for the Fairmont Empress hotel are available.