Languages Canada's next inbound trade mission will host 20 Thai and Vietnamese education agents in beautiful Montréal, Québec, December 1 through 4, 2024.

As Tourisme Montréal puts it, Montréal is ‘’a striking union of European charm and North American attitude, [the city] seduces visitors with a harmonious pairing of the historic and the new, from exquisite architecture to fine dining’’.

This is the perfect setting for members to show Thai and Vietnamese agents that their students are more than welcome in Canada. Take advantage of this unique opportunity to strengthen long-standing partnerships, create new and rewarding relationships, and ensure agents feel motivated to keep Canada top of mind.

Context

ELT
Globally, Italy is the 10^th largest source country for ELT abroad with a total of 500,000 student weeks in 2019, (86,000 in 2021). Spain ranks 12^th, with 300,000 student weeks in 2019 (64,000 in 2021). While Canada’s market share in the two countries is relatively small, there is a considerable opportunity to draw more Italian and Spanish students away from their traditional European ELT destinations, such as the UK, Ireland and Malta.

FLT
According to LC’s 2019 market report, Mapping the Global French Language Travel Segment, Italians ranked 1st and the Spanish ranked 5th among the estimated 160,000 students who studied French as a Second Language in the previous year. Again, Canada is well-positioned to tap into market share from the leading destination, France, which welcomes 77% of all FLT students, compared to Canada’s 10% global market share.

K-12
CAPS-I members welcomed record numbers of Italian and Spanish students during the 2021-2022 school year – 1,878 from Italy and 1,223 from Spain, making these the 5^th and 7^th largest source countries for CAPS-I members, respectively.

Click images to expand.

Why attend?

As Italian and Spanish agents, students and their families look to Canada for English, French, K-12 and postsecondary education, the sector must build and nurture partner relationships to generate more awareness of Canada's rich and diverse offer.

The Languages Canada 2023 Inbound Trade Mission with Italian and Spanish Education Agencies in Banff will allow you to:

• Conduct B2B meetings and network with decision-makers from 30 high-quality, preselected Italian and Spanish agency representatives in an intimate, small-scale setting.
• Build market presence and brand awareness with key players in the industry.
• Take advantage of the beautiful event location to conduct valuable off-site networking with agents and other Canadian participants.
• Take part in this high-profile event, hosted at the Fairmont Banff Springs Hotel. Located in the heart of Banff National Park, a UNESCO World Heritage Site, the world-famous Banff Springs Hotel stands as a landmark in the picturesque alpine town of Banff, Alberta. Canada's "Castle in the Rockies," has been providing legendary hospitality to guests for more than 130 years.
• Host the group of agents on your campus (available for members in Calgary, Victoria and Vancouver as an add-on to the mission for additional cost of $1,400).

What's included?

• Recruitment, screening, and selection of 30 education agencies members of IALCA or ASEPROCE;
• Partial cost of flights from Italy or Spain to Canada for 30 agents;
• Cost of hotel rooms for 4 nights for 30 agents while in Canada;
• World-renowned luxury resort event venue with wifi included;
• 30 one-on-one meetings with agencies from Italy and Spain;
• All meals, refreshments, and networking receptions during the 2 days of B2Bs;
• Welcome reception in Banff with the entire group;
• Return group bus transfer between Calgary and Banff;
• Complete event management, including B2B meeting scheduling;
• A participant handbook including detailed agency profiles;
• Access to additional agent contacts from waitlist (if applicable).

Price does not include airfare for Canadian participants. A discount code Air Canada flights to Paris will be made available to participants.